The popularity of online video is moving beyond the early adopters and growing significantly among women and older consumers, reports a study from Ipsos Media. The study found that about 54% of female Internet users ages 12 and up have streamed a video online in the past 30 days, up from 45% a year ago. That's an all time high and nearly equal to the 58% of men who have streamed online video in the past month. Ipsos also reported that 60% of adults 35 to 54 have recently streamed online video, up from 49% in late 2007.
Thoughts, essays and reports about visual journalism.
The companion blog to KobreGuide to the Web's Best Videojournalism.
Published by Prof. Ken Kobre and edited by Jerry Lazar.
Wednesday, October 29, 2008
Everybody's Watching Online Video
According to Ad Age's Web Video Report by Daisy Whitney:
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