News Video Comes to Twitter

Here's a new boon for videojournalism producers and consumers. The "new Twitter" enables you to embed photos and videos directly into your posts, thanks to partnerships with more than a dozen popular hosting sites, including Flickr and YouTube.

And now Brightcove is joining the party. That's huge news, simply because Brightcove's clients include many of the major news publishers, including New York Times, Washington Post, Time, USA Today, and Financial Times.

In short, you're going to start seeing more professionally produced news and feature videos embedded on Twitter, without leaving the site. It's just a matter of time before broadcast networks and even local TV stations come aboard.

Beet.TV interviewed Brightcove SVP Jeff Whatcott, who explains it all in the video below, which Beet.TV embedded in its own Twitter post, simply by cutting/pasting the URL of the YouTube clip, which automatically created the videoplayer when published.



It's time to start strategizing how you can best start deploying video on your Twitter account.

Is Your Website Ready for the iPad?

What do CNN, Reuters, New York Times, Vimeo, Time, Major League Baseball, the White House, Virgin America, Sports Illustrated, Flickr, People Magazine, and TED have in common?

These are some of the leading Websites that will work seamlessly on the iPad, or what Apple calls "iPad ready."

"iPad features Safari, a mobile web browser that supports the latest web standards — including HTML5, CSS3, and JavaScript."

Translation: If you're using Adobe Flash, you're screwed. As we've previously noted, Steve Jobs refuses to support Flash, so on Apple's mobile devices (iPhones, iPods, iPads), ubiquitous Flash videos and animations appear as broken icons or empty spaces.

Given the iPad's enthusiastic reception by influential reviewers, and pre-release customer demand, we suspect most savvy Websites will start marching to Apple's drumbeat and customize their Websites accordingly, using native HTML5 tags instead of third-party software plug-ins.

Learn how to test and prepare your Website content for iPad readiness here.

Meanwhile, take an early look at iPad's top newspaper apps (pictured), courtesy of Nieman Lab. See the variety of ways that USA Today, the Wall Street Journal, the New York Times, Associated Press, and other major media organizations are taking advantage of iPad's screen size and touch-screen functionality. Note that these paid apps are different than their respective Websites.

Any more questions about the iPad? New York Times tech guru David Pogue is here to answer them for you.

And strictly for your weekend amusement, here's David Letterman playing with his new iPad:



Be sure to let us know what you think of your iPad ... and, more importantly, its customized content.