Google's Storytelling Ad: Here Are 6 More

Lots of theories circulating about why Google's Super Bowl ad ("Parisian Love") was such a smash hit.

We think its charm and popularity can be summed up in one word.

Storytelling.

Look how cleverly it hooks and rivets you with its suspenseful, fast-paced narrative. A character, a quest, an obstacle, a climax, a satisfying resolution.

All in less than a minute.



Lesson for videojournalists: look for the natural dramatic arc as you shoot and edit your non-fiction narratives. It's what will make them memorable.

Now here's a treat: six more similarly structured short storytelling videos, courtesy of Google's "Search Stories" channel on YouTube. Enjoy!

Out of Office



Mad to Live



High School



Potholes



Cheermobile



Newbie