ComScore: 'Online Video Gains Momentum'

In its 2010 U.S. Digital Year in Review whitepaper on prevailing trends and their implications for the future, ComScore reports that online video "continued to gain momentum, with an average of 179 million Americans
watching video each month."

Engagement levels also rose during the year, with viewers watching online videos more frequently. More than 88.6 million people watched online video on an average day in December 2010 (up 32 percent from December 2009), while viewing sessions totaled 5.8 billion for the month (up 13 percent).

Americans also spent a significantly higher number of hours viewing online video in 2010 versus the prior year due to increased content consumption and more video ad streams. The average American spent more than 14 hours watching online video in December, a 12-percent increase from last year, and streamed a record 201 videos, an 8-percent increase.

There was also good news about video advertising, which "now reaches 7 out of 10 Americans online, and nearly 1 out of 2 Americans nationwide each month. In December 2010, video ad networks served 5.9 billion ads, averaging 40 ads per viewer and 0.4 minutes per ad."

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ComScore's 2011 projection:

Online video viewing continues to account for an increasing amount of consumers’ time online, as content options, quality and convenience drive people to this channel. Video ads will continue to offer advertisers an engaging venue to reach their target audience and will be an important aspect of the development of the online video industry. In 2011, look for cross media relationships to take center stage as the convergence of traditional TV and online video viewing continues to blur the lines between media channels.

ComScore is a leading online marketing research company. Download the full report here.

Funniest 1-Minute Video of the Year

After you've spent your week watching worthwhile but admittedly downbeat videojournalism stories about such weighty topics as death, war, homelessness and AIDS, you might be forgiven for wanting to tout the virtues of ... a funny one-minute video ad.

Perhaps you're one of the 15 million-plus international viewers who've already had a good laugh at the Evian Roller Babies, but if not, you're in for a treat. It takes Will Ferrell's "Landlord" to a whole new level.

Not much of a videojournalism connection here, other than to note how video post-production can manipulate reality in ways that Photoshop can only dream of.

But, hey, it's Friday. You've eaten your spinach, you've earned your spumoni. Or call it a "water summit" and throw back a cold one and find your own teachable moment here.

All we know is that, if only more of those annoying pre-roll ads were as charming and inventive as this, we wouldn't mind them so much.

Anyway, we know you're going to pass this along to all your friends -- along with the AP's "behind-the-scenes" coverage. Just remember to tell 'em Kobre sent ya! Happy viewing!

Evian Roller Babies:



AP "Behind-the-Scenes" Story:




SEE ALSO: Evian Roller Babies Official Website (lots of bonus footage).

ReelSEO's Big List of Online Video Resources

ReelSEO's Mark R. Robertson has put together a terrific list of online video resources that he personally follows. Though its scope extends beyond videojournalism, there will be plenty of interest here to anybody who appreciates the industry's technical and creative innovations.

With the online video industry in what seems to be a continual rapid growth mode, it is difficult to keep up with all that is going on with regard to news and information about online video platforms, online video marketing, video advertising, mobile video and everything else... Consider adding the following sources to your daily RSS feed for keeping up on all that is going on with the online video industry. ..

Brace yourself -- there's a lot here. It will make for good weekend exploration. Enjoy!