Secrets of the N.Y. Times R&D Lab

Here's a tantalizing look deep inside the research and development group of The New York Times, courtesy of Harvard's Nieman Journalism Lab.

This series of five wondrous videos (all shot on May 4) collectively show how the Times is staying way ahead of the technological curve. Watch carefully -- this may be what the future of news looks like:

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Part 1: The New York Times envisions version 2.0 of the newspaper...



Nick Bilton is design integration editor in the Research and Development Group at The New York Times. More info (and transcript) here.

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Part 2: The New York Times prepares for a future across all platforms ...



Michael Young is lead creative technologist in the Research and Development Group at The New York Times. More info (and transcript) here.

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Part 3: The New York Times would like to join you in the living room ...



Alexis Lloyd is a creative technologist in the Research and Development Group at The New York Times. More info (and transcript) here.

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Part 4: If the New York Times were mounted on your wall, it might look like this...



Ted Roden is a creative technologist in the Research and Development Group at The New York Times. More info (and transcript) here.

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Part 5: In the New York Times R&D lab, the future of news is the future of advertising...



Nick Bilton, Alexis Lloyd, Michael Young, and Ted Roden are members of the Research and Development Group at The New York Times. More info (and transcript) here.

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Impressed?