Friday, July 31, 2009

Funniest 1-Minute Video of the Year

After you've spent your week watching worthwhile but admittedly downbeat videojournalism stories about such weighty topics as death, war, homelessness and AIDS, you might be forgiven for wanting to tout the virtues of ... a funny one-minute video ad.

Perhaps you're one of the 15 million-plus international viewers who've already had a good laugh at the Evian Roller Babies, but if not, you're in for a treat. It takes Will Ferrell's "Landlord" to a whole new level.

Not much of a videojournalism connection here, other than to note how video post-production can manipulate reality in ways that Photoshop can only dream of.

But, hey, it's Friday. You've eaten your spinach, you've earned your spumoni. Or call it a "water summit" and throw back a cold one and find your own teachable moment here.

All we know is that, if only more of those annoying pre-roll ads were as charming and inventive as this, we wouldn't mind them so much.

Anyway, we know you're going to pass this along to all your friends -- along with the AP's "behind-the-scenes" coverage. Just remember to tell 'em Kobre sent ya! Happy viewing!

Evian Roller Babies:

AP "Behind-the-Scenes" Story:

SEE ALSO: Evian Roller Babies Official Website (lots of bonus footage).

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