Friday, June 5, 2009

Guess How Much Online Video We Watch?

How many online videos do you watch every month? How much time do you spend watching them?

The average U.S. Internet user watched 111 videos, for a total of 6.4 hours, during the month of April, according to data released yesterday by ComScore Video Metrix service.

Nearly 152 million U.S. Web users collectively watched 16.8 billion online videos, an increase of 16 percent from the previous month.

What's especially remarkable is that Google's YouTube accounted for 6.8 billion of those viewed videos (or 40.7 percent of the online video market), with 107.8 million viewers -- a 15 percent increase over March.

Fox Interactive Media (MySpace) ranked a distant second with 513 million videos and 58.8 million viewers (3.1 percent), followed by Hulu with 397 million videos and 40.1 million viewers (2.4 percent) and Yahoo! with 355 million videos and 45.4 million viewers (2.1 percent). Also in the top ten: Viacom, Microsoft, Turner Network, CBS, Disney, AOL.

Other notable findings for April 2009:
  • 78.6 percent of the total U.S. Internet audience viewed online video.
  • The duration of the average online video was 3.5 minutes.
For the record, here at KobreGuide, we watch many hours of videojournalism every month to find the best story every weekday for you! If our average video is about 5 minutes, that would add up to nearly two hours of high-quality viewing we provide you every month. And, if you're an "average" consumer (as measured by ComScore), that would still leave you more than four hours a month for goofing around on YouTube!

So our advice: Enjoy your candy, but don't forget your veggies. They're good for you, and taste good, too!

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