Thursday, June 4, 2009

How to Make Money Creating Web Video

If you're trying to figure out how to make money creating Web video, you might start by checking out a couple of books by Scott Kirsner.

Kirsner has spent the past decade writing about innovation for prominent newspapers, magazines and, naturally, Websites. He runs two blogs (CinemaTech and Innovation Economy ), and is also a frequent speaker at conferences about innovation and leadership.

Kirsner's previous book, "The Future of Web Video: New Opportunities for Producers, Entrepreneurs, Media Companies and Advertisers," is based on more than 100 interviews with executives and media-makers conducted between 2005 and 2007.

You'll find a detailed description and Table of Contents here... and over here is a preview of one of the book's helpful charts, "Getting Paid: Sites that Help Filmmakers and Video Producers Make Money."

You can buy the paperback or PDF e-book download of "The Future of Web Video" on Lulu.

Kirsner's new book, "Fans, Friends & Followers"

...deals with one of the central challenges that creative folks face in these digital times: how do you cultivate an audience and a business model that will support your work? I interviewed thirty filmmakers, musicians, visual artists, writers, and comedians who've been pioneers in this area, including documentary filmmakers Robert Greenwald and Sandi DuBowski... The book collects some of their most successful strategies for building a fan base and a creative career online.
You can purchase the paperback or PDF e-book download of "Fans, Friends & Followers" here.

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