Lots of theories circulating about why Google's Super Bowl ad ("Parisian Love") was such a smash hit.
We think its charm and popularity can be summed up in one word.
Look how cleverly it hooks and rivets you with its suspenseful, fast-paced narrative. A character, a quest, an obstacle, a climax, a satisfying resolution.
All in less than a minute.
Lesson for videojournalists: look for the natural dramatic arc as you shoot and edit your non-fiction narratives. It's what will make them memorable.
Now here's a treat: six more similarly structured short storytelling videos, courtesy of Google's "Search Stories" channel on YouTube. Enjoy!
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