Friday, February 5, 2010

We Watched 33.2 Billion Online Videos in Dec.

American online video viewing continues to surge in popularity. December 2009 data from the comScore Video Metrix service shows that nearly 178 million U.S. Internet users watched online video during the month. A record 33.2 billion videos were viewed during the month.

The top outlet by far is YouTube/Google, with 13.2 billion video views.

Hulu ranked second with more than 1 billion videos viewed, an all-time high for the property, and representing 3.0 percent market share. Microsoft Sites ranked third with 561 million (1.7 percent), followed by Fox Interactive Media with 551 million (1.7 percent) and Yahoo! Sites with 539 million (1.6 percent).

Nearly 178 million viewers watched an average of 187 videos per viewer during the month of December. Google Sites (YouTube) attracted 135.8 million unique viewers during the month (97.5 videos per viewer), followed by Yahoo! Sites with 59.8 million viewers (9.0 videos per viewer) and Fox Interactive Media with 56.8 million viewers (9.7 videos per viewer). The average Hulu viewer watched 22.9 videos during the month, representing another all-time high for the property.
This certainly bodes well for purveyors of videojournalism who were once worried that people wouldn't sit still long enough to enjoy videos on their computer screens.

Read more here.

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