We've seen video stories before about The Naked Cowboy, the brash country singer who found fame by serenading otherwise unshockable New Yorkers in the heart of Times Square, adorning his buff physique with nothing more than his Texan hat, boots, and briefs that are obscured by his strategically positioned customized guitar. This story's different. It's told by his girlfriend.
The musical Wicked cleverly spins The Wizard of Oz from the Wicked Witch's perspective. Playwright Tom Stoppard won early fame from his crafty retelling of Shakespeare's Hamlet from the perspective of two minor players, Rosencrantz and Guildenstern. And now the same "alternate perspective" principle is applied to this gleeful Reuters piece, One Man Brand. Never mind what it's like to be famous for singing in your underwear. What's it like to be the gal who's romantically involved with him? Surprises, and humor, abound.
Reuters senior staff photographer Lucy Nicholson, Reuters head of visual projects Jassim Ahmad, and MediaStorm producer Bob Sacha are to be applauded for their "alternate perspective" approach. The project emanated from the first multimedia workshop conducted by MediaStorm, Brian Storm's fabled multimedia production company. Naturally you can watch a behind-the-scenes video about the making of their Naked Cowboy video, right here.
It should inspire multimedia journalists to ask, "What other voices and perspectives can help tell my story in a fresh light?"
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