Probably because of its high-profile partners, the newly created Journalism Online is getting a lot of buzz about its plan to rescue newspapers by enabling publishers to charge their Web audience for heretofore free content. It's also planning to help publishers negotiate licensing fees from search engines and aggregators whose existence depends on their content.
Sounds good on paper, but read it for yourself and see if it sounds any different from all the other micropayment and/or subscription schemes we've been hearing about... and if you think this one has a prayer of working.
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