Tuesday, October 20, 2009

Poynter Assesses Future of Newspaper Video

On the occasion of last week's demise of 702.tv in Las Vegas, Poynter columnist Ken Sands surveys the relatively high cost and low quality of newspaper video efforts:

In discussions with a handful of video journalists, these themes have emerged:

* There's a market for good video, especially in big cities, but good video is too labor-intensive to be cost-effective.

* It's very easy to produce amateurish video, but difficult to sell advertising into it.

* As a result, video often is the first thing cut from downsizing newsrooms.

The question, amid all of the cuts in the newspaper industry, is who will be best-positioned to take advantage of money-making video opportunities if and when they emerge?
Read Sands' article... and share your thoughts.

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