Wednesday, February 4, 2009

Reeling Them In: Building an Audience for Videojournalism

Want to know how the top mainstream media organizations are using web video, and what their future plans are?

Then you won't want to miss this panel discussion(below, 1:11:20), sponsored by YouTube, and moderated by's political blogger Chris Cillizza ("The Fix").

The topic: "Reeling Them In: Building an Audience for News Video." The panelists: Jim Brady, Executive Editor of; Ann Derry, The New York Times' Editorial Director of Video and Television; Refet Kaplan, Managing Director, Fox News; Lila King, Director of CNN iReport; Jon Sawyer, Executive Director of the Pulitzer Center on Crisis Reporting.

Online video has presented a new frontier in the future of news. It's easier than ever to use video to tell stories; even news organizations that traditionally published in text are adding substantial video capacity to their staffs. Traditional media organizations have started arming their reporters with video cameras, and today's journalists are expected not only to research and write, but to blog and shoot video for rich multimedia packages. Yet the market for video is so saturated - how do you rise above the chatter, for example, of the 13 hours of video that are uploaded to YouTube every minute? This panel discusses how news outlets are using video to enhance their content offerings and reach new markets.

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