Monday, March 23, 2009

4 New Strategies for Rescuing the News Business

As previously noted, RevenueTwoPointZero vowed to identify and propose four specific new strategies for funding journalism. Here are the new revenue models these enterprising newspaper employees have developed for media companies. See what you think:

* Display advertising solutions
(Converting homepages from digests to tables of content, and re-imagining story pages with one big bold 480x480 interactive ad, pictured)

* Classified solutions
(Beating Craigslist at its own game, and taking back classified ads)

* iPhone solutions
(Capturing an emerging audience on mobile platforms)

* Small-business solutions
(Re-thinking banner ads for small budgets)

Get the full report here.

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