As an art director, I can certainly envision photographers utilizing their skills across a number of emerging sectors to broaden their commercial base and fill the voids left by declines elsewhere.
For example, it was predicted at the recent Online News Association conference in San Francisco that by 2012, 95 percent of all online content will be video. Even if that figure proves optimistic, that is certainly the direction we are heading. And that presents opportunities for photographers.
A photographer assigned to produce a portrait for a magazine, for example, could easily produce a short sound-bite video of the portrait subject to accompany the story online. Using a camera like the video-enabled Canon 5D, there would be no need to bring additional equipment.
Taking advantage of this access gives the photographer an inside track as the market for online video continues to grow.
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