Friday, July 23, 2010

Multimedia Gear Guides for Every Budget

You know that a high-end video production company like MediaStorm -- that collaborates with top media organizations and can't go a month without getting tapped for more awards -- is bound to have some fancy equipment at its disposal.

Producer Rick Gershon (pictured) shares exactly what's in MediaStorm's  "current field production kit" in a recent blog entry.

There are a myriad of options out there right now when it comes to tools for multimedia storytelling. The combination of tools you use can be your greatest strength or your greatest weakness. The important thing is to find the right combination of gear that fits your style of shooting and allows you to tell the best story possible. Below is a list of tools that we may use a combination of on any given multimedia shoot. Again the importance is to find what combination works best for you.

Multimedia tools are constantly evolving. There are many options on the market from which you can mix and match to best suit your needs.
Go take a peek at what HDSLRs, HD videocameras, mics and accessories (from tripods and headphones to lights) the big boys use.

Can't quite afford that $4,000 Canon 5D Mark II?

Then Adam Westbrook to the rescue. From across the pond, the UK multimedia enthusiast comes to the rescue of those who are working on a student budget, or bootstrapping it as a fledgling solo practitioner.

In his "Multimedia Journalism Gear Guide (On the Cheap)," he notes that a Canon 7D can be every bit as functional for half the price, or even the new Canon 550D for half the price of that. But even if you don't have $1,000 handy, you can get a lot of mileage out of the pocket-size Kodak Zi8 for only $150.

Westbrook similarly offers more affordable, but still professionaly viable, alternatives to top-of-the-line lenses, mics and other accessories. Go see what might work for you.

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