SnagFilms, the online company founded two years ago by Ted Leonsis, best known for his role in boosting AOL's phenomenal growth.
Its online library of about 1,500 full-length documentaries can be viewed for free -- on about 90,000 Websites that stream them, ranging from the Miami Herald to Hulu -- thanks to ad revenue support (and an initial $10-million in investments from AOL founder Steve Case, and the Knight Foundation).
Now SnagFilms is branching into the paid video-on-demand arena, and forging partnerships with distributors such as Comcast, Apple and Netflix. Leonsis is looking to build an online library of 100,000 accessible non-fiction films.
And that's just part of his master plan to bring more documentaries into the mainstream with wider distribution, marketing and promotion -- especially those that espouse worthwhile social and political causes.
Read more details on SnagFilms Website, and on NYTimes.com.
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