The company behind it is L.A.-based Americhip, which bills itself as "the leader in multisensory marketing" -- which includes, yes, those perfume-scented magazine ads and even "peel and taste strips."
Here are some more details about print-embedded video, courtesy of CNET:
The screen, which is 2.7 millimeters thick, has a 320x240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged with a mini USB cord--there's a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate. It's a product that has been in development at Americhip for about two years.So... we ask again: Can anybody envision using this technology to embed video STORIES -- and not just ads -- in print publications? ... Anyone? ... Anyone? ...
Here are two more videos to show you what it all looks like: