Saturday, August 29, 2009

Video: MSNBC 'Week in Pictures' Celebrates 10th Anniversary

MSNBC celebrates the tenth anniversary of its creation of an entire subgenre of photojournalism, the "Week in Pictures" online slideshow feature, with this behind-the-scenes video, below (6:23).

The concept was originated by former MSNBC multimedia director Brian Storm (now founding president of MediaStorm).

"It wasn't an effort to recap the news," he explains. "It wasn't the week in review. We were much more focused on showing people the diversity of the world we live in."

A decade ago, MSNBC editors picked through only a couple thousand images each week. Today they look at more than 65,000 weekly -- or 3 million per year.

Ten MSNBC editors select 150 finalists each week; then 3 editors (in case of ties) debate which are the best, finding the right balance between tragic and lighthearted.

When online readers were eventually allowed to start voting on their favorites, they consistently cast their ballots in favor of lighter fare. But Brian Storm says that those images only helped heighten the gravitas of the more newsworthy images. Also, the sunnier images hooked viewers, exposing them to darker issue-oriented images that they might not otherwise have searched for.

In this video, Tom Kennedy also weighs in with his experiences building the same feature as former director of multimedia at . The concept is now a popular staple at online publications ranging from the Boston Globe to Time Magazine to Yahoo News.

Naturally, we at KobreGuide champion these pioneering endeavours, as we think of ourselves as their video counterpart -- sifting through large quantities of videojournalism stories from diverse sources each week, so that we can cull an array of the highest-quality gems for your viewing pleasure.


* Week in Pictures Archive

* MSNBC Slideshow - 10 Years of The Week in Pictures (59 images)

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